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media consumption habits

(@bob lettiere)
Posts: 1
New Member
Topic starter
 

*Good morning I am the media director at an advertising agency in the usa. One of our clients is preparing to open retail location in the VI. They are seeking research data in regards to local consumer consumption of newspaper, radio, tv aswell as cable. Can you advise where to find such information. Thank you very much.

 
Posted : May 2, 2003 1:47 pm
 J.
(@J.)
Posts: 20
Eminent Member
 

Good Day Bob,

I work in creative services for a local media outlet in the USVI, as well as being a freelance creative producer.

The VI is an odd duck when it comes to ratings. I don't know of ANY independant polling that has been done.

J. Hawkins

 
Posted : May 5, 2003 2:17 pm
(@the-islander)
Posts: 3030
Member
 

The newspapers could tell you about the number of papers they print and their distribution... the radio and tv?? not sure if or how they track their ratings. You might call the stations and tv and ask as an advertiser for their rates, listeners/viewers, history.... I don't know of an independent source for all the info in one place....

--Islander

 
Posted : May 5, 2003 3:20 pm
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